Yuna on Why Art Is Power

Posted by | January 29, 2014 | News, Speaker & Columnist | No Comments

Che had the opportunity to interview Yuna for his Art Is Power series on Huffington Post, a column where Che Kothari asks artists to succinctly define the power of art.

Last November, Wan Luv (our Music Director at Manifesto) and I went out to Los Angeles to meet with a group of Canadian curators at the Red Bull LA offices. We were learning the ropes on the Red Bull Sound Select Program of which we were becoming one of four Toronto curators for 2014 (programming we are very excited to share in the coming months). After learning about the program, we began shortlisting a bunch of artists that we wanted to get involved on the international tip and one of the artists topping the list was Yuna.

For those not in the know, Yuna is an incredible singer and songwriter from Malaysia who has crept up into the music industry in recent years, slowly taking it by storm. Born as Yunalis Zarai in Alor Setar, Malaysia, Yuna left her native land in 2011 to expand her career in the United States. Within a years time, she’s achieved goals that many artists long to endure – working with renowned producer Pharrell Williams, signing with Fader’s label and performing live on many of the US late night shows. She has been performing for years both back home and in America as an emerging artist in the Indie scene, now signed to Verve Records. In addition to her music, she has a degree in law, is a thriving business woman and has launched an online store called November Culture.

You can read the rest of Che’s interview with Yuna article on Huffington Post