T&T News Day:
“Montano sets ‘Rolling Stone’ buzzing

Posted by | March 31, 2015 | Music, News, Uncategorized | No Comments
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This article was originally posted on Trinidad and Tobago News Day. You can see the article here.

The article said “steam rose off of his body” during his performance. That was enough to gain Road March champion Machel Montano mention in one of the world’s premiere music magazines, Rolling Stone, as one of the 50 best things at the recent music, film and interactive festival, South by South West (SXSW) held in Austin, Texas.

Montano was a part of the eight-party contingent which represented TT on March 21 at the event. Calypso king, Slinger “Mighty Sparrow” Francisco, soca artiste Shurwayne Winchester, Mungal Patasar and Pantar, the Codrington Pan Family, Los Alumnos de San Juan and Dennis Morgan represented TT. The festival ran from March 13 to 22.

In a March 23 article by Cady Dre, Montano was dubbed as The Best-Buzzer Beater. The list, which sometimes comically featured some of the more notable acts at the event, said, “At stateside soca parties, even the genre’s biggest names will often play no more than their three most popular hits, creating a frenzy and moving on to the next fête. “At Friday’s LargeUp ‘Sounds of the Caribbean’ showcase, headliner Machel Montano performed for a full hour, jumping, waving and dancing so hard that even on a 57-degree night, you could see the steam rising off his body.

“The venue closed at 2 am, and the Trinidadian star was supposed to be offstage at 1.50, but at 1.48 he pleaded for one more song.

He then delivered a 15-minute sprint that began with a medley of reggae hits, transitioned into Major Lazer’s ‘Sound Bang’, turned to his own massive ‘Ministry of Road’ and closed with Destra’s ‘This Is Carnival’. Still, the crowd wanted more.”

The list made mention of acts such as rapper Snoop Dogg, Nashville songwriter Nikki Lane and legendary country singer, Willie Nelson among others.

And, for the Montano camp, the mention in Rolling Stone was an added bonus to what has been described as a great year for the artiste. In a phone interview with Newsday yesterday, Montano’s manager, Che Kothari said it was a wonderful recognition for the Road March King. Kothari, who has been Montano’s manager for approximately one year now, said the Rolling Stone mention showed Montano’s level as a performer to have been notably mentioned over thousands of other performers.

“I watched his performance and it was so infectious. There was actually steam coming off of Machel’s body. He always gives his all,” Kothari said.

Asked about what does this mean for Montano, Kothari said, it was an added bonus for Montano whose career he described as being, “in a very beautiful place”.

He said Machel’s hit “Party Done” with award-winning singer-songwriter Angela Hunte and having two major songs on electronic music project, Major Lazer, were major feats in Montano’s career.

“These things are just bonuses and highlights in Machel’s career,” he said.

Asked if the mention resulted in further opportunities for Montano, Kothari said, there was none he could single out as specifically arising from Montano’s appearance at SXSW but that he was certain, “more things will come.”

Montano, he said, would be making an appearance at Coachella Valley Music and Arts Festival, Indio California, on April 12 at the Heineken Tent. Montano also had a lot of events scheduled for the upcoming months among them Jamaica Carnival, Tobago Jazz Festival and a show in New York at King’s Theatre as well as a performance in Toronto on May 31.

Montano was currently working on a new album with both local and international producers, Kothari said.

Montano is not the first local artiste to land in the pages of Rolling Stone. Ian “Bunji Garlin” Alavarez appeared on its pages last year written by Nick Murray. The September 18 article entitled, “Bunji Garlin Breaks Out: On the road with America’s First Soca Pop Star” gave insight into the life of Alavarez and his start in the soca industry following the rise of his hit song “Differentology”.

This article was originally posted on Trinidad and Tobago News Day. You can see the article here.