Visit BeautifulCity.ca

Che met the creator of The BeautifulCity Movement, Devon Ostrom, in early the early 2000s. Che then came on board to co-found Beautifulcity.ca with Devon in 2007, the second phase of the Visual Pollution tax. Beautifulcity.ca is an alliance of 60 arts organizations in the city of Toronto which successfully advocated to put a fee on billboards, with revenues going into enhancing public spaces with art. This was a revolutionary step forward for the Toronto arts community and sets a global precedent for a new stream of funding the arts which is often times marginalized from public funding. The Billboard fee is the mechanism that will allow Toronto to reach its long standing target of $25 per capita spending on the arts. To date over $10 Million has been raised through the fee for the arts, with millions more on the way each year.

"I find it difficult to focus, except on all the possibilities."

− Anonymous

"Every one is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid."

− Albert Einstein

"First they ignore you, then they ridicule you, then they fight you, and then you win"

− Mahatma Gandhi

"Build your own dreams or someone else will hire you to build theirs "

− Tony Gaskins Jr.

"Where the needs of the world and your talents cross, there lies your vocation "

− Aristotle

"Remember to count your blessings and not your problems"

− Anonymous

"A man is not old until regrets take the place of dreams"

− John Barrymore

"What is to be must be"

− Bob Marley

"We all die. The goal isn't to live forever. The goal is to create something that will. "

− Chuck Palahniuk

"If you would take, you must first give, this is the beginning of intelligence."

− Lao Tzu

"The primary function of a leader is to keep hope alive."

− John William Gardner

"A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves."

− Lao Tzu

"If you don't stand for something you will fall for anything."

− Alexander Hamilton

"Logic will get you from A-Z. Imagination will get you everywhere."

− Albert Einstein

"Don't feel lonely - the entire world is inside you."

− Rumi

"Fortunately art is a community effort."

− Allen Ginsburg

"The best kind of magic doesn't trick you. It makes you truly believe."

− Anonymous

"The camera takes on the character and the personality of the handler."

− Walker Evens

"Don't let what you can't do interfere with what you can do in this world."

− John Wooden

"Study the greats and become greater."

− Michael Jackson